The 21 st Century has seen some dramatic changes in Indian ethnic designs. Indian fashion designers have been experimenting with a number of silhouettes, prints, textures and patterns to cater to the evolving tastes and preferences of modern-day audiences. Be in on the ramp or on the street, Indian wear has witnessed a metamorphosis of sorts. What was earlier restricted to the drab salwar kameezes and sarees now includes an array of fusion ethnic styles.
The revival of ladies ethnic wear in India has been phenomenal. Online as well as offline shoppers now get to choose from numerous designs that were never seen in the market before. Traditionally, Indian buyers have been hesitant to break out from their comfort zone and experiment with new choice of attire. However, the revolution in ethnic wear industry has made Indian women more open to embrace new styles. Right from the fashion-conscious urban audience to the small town female brigade have developed a liking for Indo-fusion wear that combines the essence of traditional Indian wear with contemporary international trends. Couturiers, fashion merchandisers and wholesalers have been pleasantly surprised by this trend. It has opened up new avenues for them to explore their offerings and create a larger base of ethnic wear in India and abroad.
Be it wholesale salwar suit suppliers or dealers of other types of Indian wear like palazzo suits, lawn dresses and other styles have also benefitted from the infusion of western trends in ethnic wear. Today, Indian buyers are increasingly looking to shop for their favourite fusion wear online. As the virtual world is gathering momentum, ecommerce in the country is growing at a fast pace. When you look to shop for Indian ethnic wear online, you should first establish the credibility of the ecommerce platform before you make any purchase. Also, it is a good idea to compare offerings on different websites before you make the final payment.