Indian Ethnic Wear Taking over the Global Market

Published: 13 February,2017 | Author: Bonanza Enterprises

Indian ethnic dresses, including salwar kameez and saris have taken the global market by storm. In the west, ethnic wear from India is immensely popular. It is making its presence felt all over the world because the west seems to be mesmerized by Indian fashion.

Not just Hollywood but Indian inspired designs have even forayed into the White House as the first lady Michelle Obama was spotted wearing an Indian inspired design recently. Many global celebrities, including Victoria Beckham, Julia Roberts and Lady Gaga have also expressed their love for Indian designs.

Considering the growing demand for Indian ethnic wear, many Indian designers have started making inroads into the mainstream fashion scene in the western world. Here are top three traditional Indian costumes that are quite popular in India as well as abroad:

  1. Sari
    The very essence of India lies in Saris, which is one of the most popular Indian attires. Designer saris with fine embroidery and motifs have always been a favorite. From chiffon and georgette to Chanderi and crepe, saris are available in various fabrics. Designers in India have come up with new ways to drape the sari, which remains a favorite even in the west.
  2. Salwar Suits
    Salwar suits are also a widely popular Indian attire. Since they are easy to carry and look graceful, women love wearing them for weddings or other festive occasions. Today, you can get designer kurtis in India as well as abroad. There are several stores abroad that sell designersalwar suits.
  3. Lehenga
    Lehengas are no longer limited to brides. Today, a wide range of designer lehengas are available in different fabrics that can be worn on various occasions. From A-line lehengas to fish-cut and straight-cut lehengas, one can pick any style they want, based on their style and body type.

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