Reasons Why Indian Ethnic Wear Is Popular Across The Globe

Published: 31 May,2016 | Author: Bonanza Enterprises

Indian ethic wear has a lot of charm and elegance. The west has always been fascinated with the glamour and magnificence of traditional Indian attires such as, sari and salwar suits. Today, as more and more Indian designers are introducing new trends and fashion in the ethnic wear segment, saris, lehengas and salwar suits are getting a global platform. Designers are blending traditional designs with modern elements and making ethnic wear more ‘wearable’ for the consumers in the west.

Ethnic, high fashion garments in India have always been in demand; however, now, the demand for fusion wear has increased too. With fashion designers merging western and ethnic sensibilities together, fusion wear in India has taken the fashion arena by storm. Today, one can find elegant cuts and comfort aspects in designer salwar suits and this new trend has taken the popularity of ethnic wear in India to the next level.

Export of designer salwar suits has increased in the last few years because ladies suits manufacturers and exporters of Indian traditional wear are now meeting high quality standards at attractive rates. Innovation in designs, patterns and fabrics has increased the popularity of Indian wear. There was a time when Indian ethnic wear such as, salwar suits and lehengas were not that popular globally. But today, due to a lot of creativity and innovation, ethnic wear seems to have gone through a revival in India as well as all over the world. This also pushed the demand for exporters of salwar kameez.

One of the main reasons why traditional Indian wear has gained popularity across the globe is because modern ethnic wear is the right combination of style, elegance, cuts and high-end fashion that fashion conscious women look for.

Today, designers are not only experimenting with designs and patterns but they are also playing with different kinds of fabrics. Layering has also become popular and now a kurta can also be worn with a short or long cape. Experimentation has also been done with salwars as now anarkalis kurtas are being worn with cigarette pants and dhoti salwars are being worn to add that boho-modern look.

Indian ethnic wear is ideal for various occasions. Be it a wedding ceremony or a festival, designer embroidered salwar suits and saris are the top choice for women. Even people in western countries love to wear ethnic dresses when attending Diwali parties or Indian wedding ceremonies.


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